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Why Paula's Choice?
Paula’s Choice is…
- State-of-the-art formulas based on reliable, published skin-care research
- Products that perform beautifully without false promises
- Fragrance-free (because it is what’s best for skin)
- Cruelty-free: we do not test on animals at any stage of product development
- Environmentally-friendly, minimalist packaging that ensures product efficacy
- 100% Customer Satisfaction Guarantee
"What sets Paula's products and work apart from any other, aside from quality and efficacy, is that she is the only cosmetic company in the world recommending other products besides her own, and showcases her recommendations in her books, web sites, Beauty Bulletins, television appearances, and newspaper interviews."
Dr. Leslie Bauman
Professor of Clinical Dermatology and
Chief of the Division of Cosmetic Dermatology
University of Miami
For more than 25 years, Paula Begoun has studied, analyzed, tested, and critiqued thousands of skin-care formulations and makeup products to help women around the world understand whether a product was worth the money or could live up to the claims on the label. Paula's exhaustive research and quest for high quality, reasonably priced products led her to develop her own premier product line of skin care and makeup products. Working with a team of cosmetic chemists utilizing her own formulations, Paula launched Paula's Choice in 1995.
Designed using state-of-the-art ingredients and formulary concepts, Paula's Choice skin care products DO NOT contain coloring agents, fragrance, or irritating ingredients that are extraneous or unnecessary.
Paula is dedicated to only using ingredients that have proven benefit for skin. As Paula says "Media-hyped, unproven ingredients may get attention but they don't always help skin."
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